Mistakes to avoid while starting an online store

Mistakes to avoid while starting an online store

Mistakes to avoid while starting an online store

 

 

Finally decided to do run an online store? Well, even if your attitude to this is so that you tossed a coin to start, you still have a bigger chance percentage to succeed. Running an online store became very popular last years, because succeeding on commerce market without big investments become a reality.

 

Mistakes below are edited and published to help you avoid them, increasing your chances to succeed. Actually, we take it as our goal ‘helping you to succeed’, so make sure you subscribe to our newsletter and social networks not to miss any information from us.

 

And here we go: 10 Mistakes e-commerce startups should never make

 

Being just a serial store - Being just a serial store of something is like creating a serial social network, no one will use your network :D.  You must be unique with something, you must have your face, your identity, people should distinguish you from others with something good, something positive. Your store should cause pleasant feelings in your customers' minds. This is your brand positioning. Read about branding and store step-by-step guides to implement your knowledge of your store.

 

Not Trusted - There are so many fake shops on the internet, too many scammers, cheaters and people are scared to make a purchase from new, unknown stores. The quality of product from one hand and secureness of website from another. Make sure there is no chance that any user can get a scrap product from your store, get an SSL certificate. In case you have other certificates, publish info about it so that any user could see, get some social proof. Another great thing is to ask your happy customers to give video feedback. Find authorities that somehow are related to your brand and let your customer know about that relation

 

Concentrating only on new users - Users who entered your website and leave it without making a purchase are not a traffic loss, this is actually your true traffic. Visiting your website the first-time user may not be impressed with your brand and be confident about your security. Only one thing is certain, he/she is interested in the product you offer. Retarget users using Facebook pixel, make them trust and admire you.

 

Poor product photos and content - This is a real must-have. Come on, running an online store with product photos taken from your iPhone is not serious. Same with the content. While you can copy product photos from the manufacturer website, content must be unique anyway.

 

Confused Product Mix: - Show a lot, show everything together and sell nothing!

While showcasing products is much more comfortable compared with a real store, you should not cover a single pixel on your website with your products. Any page and any section on that page should have a goal.

Attracting user with other products while he has already seen something may confuse him, make him doubt and postpone the purchase. Each page should drive user by the planned funnel and achieve the goal.  Once he made a goal of one funnel take him to another (upsell, cross-sale).

 

Required Registration: - If the goal of the website is to sell than make it sell-first website. Long term marketing strategies sometimes kill the business that just needs cash flow for surviving. If the user wants the product, give it to him with one click. Make the process as simple as possible,  close the deal as soon as possible, all the required information can be gathered right after. Guest checkout is a must-have while running an online store!

 

Technical glitches -  Ordering an e-commerce website from the freelance developers without requiring a support service is something most store owners do. Even if you have awesome content, nicely positioned brand and effective marketing campaigns, don’t forget you are still selling on the internet. Tech problems are something you should consider for any time.

 

Developing your own CMS -  You are an online seller, so your job is to sell! Starting an e-commerce website from a scratch can turn into a complicated IT startup but not into an e-commerce business. Many geeks have already created powerful platforms (CMSs) and improve their platforms for many years, you and your tech friends unlikely will create something better.

 

Choosing the wrong platform -  After understanding the uniqueness of e-commerce business, knowing the problems that appear at the beginning, analysing user behavior worldwide and awareness of user’s requirements from online stores, helped our team to develop an own e-commerce platform for WordPress. It is a platform that will prevent you from basic mistakes, a platform that will minimize your risks and increase the conversion of your sales. ShopConsturct Plugin together with WordPress offers the most user-friendly, risk-free and easy to start solution for e-commerce business. Download ShopConsturct, have a force of professionals covering you!

 

Lack of connection with users -  While you don't have an accomplished brand standing behind your business, you, at least, should have real people standing behind it and responsible for the service. Products you sell may be defective, there can happen a problem with delivery or the user just may misunderstand something regarding the product. And here, the most important thing is the support users get from you, they should see you care for them. They should have a new friend in their messengers whom they can write anytime with questions regarding the product. Be thankful to your users, help them, make their life little bit better and your business will grow like a newborn.

Latest Posts

Last e-commerce trends, marketing tricks, tutorials, our news, success stories and many more on our blog

Mistakes to avoid while starting an online store

Mistakes to avoid while starting an online store

Mistakes below are edited and published to help you avoid them, increasing your chances to succeed. Actually, we take it as our goal ‘helping you to succeed’, so make sure you subscribe to our newsletter and social networks not to miss any information from us.

Why Start Selling Online Today?

Why Start Selling Online Today?

There are a lot of benefits of using online portals for selling your products, but before we touch these advantages, let us talk about the basic reasons why online selling has become a need of the day in today's business.

Starting an E-commerce Website?

Starting an E-commerce Website?

Anyone can start an online business to make money and for that, you need nothing but a computer. No technical knowledge required even. Just to work more or less it's your choice. E-commerce or Electronic commerce is actually buying and selling of Goods through an electronic network, i.e. through the internet. Can be a business and consumer relationship.